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Created 2017-09-04
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Description Top 10 Rules For Success<br><br>And your life is just to live your life inside the world, try not to bash into the walls too much, try to have a nice family life, have fun, save a little money.<br><br>But life that's a very limited life life can be much broader once you discover one simple fact, and that is that everything around you that you call life was made up by people that were no smarter than you. And you can change it, you can influence it, you can build your own things that other people can use.<br><br>And the minute that you understand that you can poke life and actually something will, or if you push in something will pop out at the other side, that you can change it, you can mold it.<br><br>That's maybe the most important thing, is to shake off this erroneous notion that life is there and you're just going to live in it, versus embrace it, change it, improve it, make your mark upon it.<br><br>I think that's very important, and however you learn that, once you learn it, you'll want to change life and make it better, because it's kind of messed up in a lot of ways. Once you learn that, you will never be the same again.<br><br>2. Have PassionPeople say; you have to have a lot of passion for what you're doing, and it's totally true. And the reason is because it's so hard, that if you don't, any rational person would give up. It's really hard. And you have to do it over a sustained period of time.<br><br>So if you don't love it, if you're not having fun doing it, and you don't really love it, you're going to give up. And that's what happens to most people actually. If you really look at the ones that ended up being successful in the eyes of society, and the ones that didn't, oftentimes it's the ones that are successful love what they did so they could persevere when it got really tough.<br><br>And the ones that didn't love it quit, because they are sane. Who would want to put up with this stuff if they didn't love it? So it's a lot of hard work, and it's a lot of worrying constantly, and if you don't love it, you're going to fail. So you got to love it, you got to have passion.<br><br>3. Design For YourselfWe had absolutely no idea what people are going to do with these things when we started out. Matter of fact, the two people that it was designed for was Woz and myself, because we couldn't afford to buy a computer kit on the market.<br><br>So we liberated some parts from Hewlett Packard and Tarry and worked on the design for about six months, and decided that we would build our own computer. So we built one, and Woz was up till four in the morning for many moons, and we got it working.<br><br>And we showed it to some of our friends, and immediately everybody wanted one. And it turned out that it took about 40 hours to build one of these things, and about another 20, 30, 40 to debug it.<br><br>And we had a lot of friends that worked at similar companies who could liberate the parts also, and we found ourselves spending every spare moment of our time helping our friends to build computers. And it's getting to be a tremendous drain on our lives.<br><br>So we got the idea one day that we could make a printed circuit board without the parts and sell these blank printed circuit boards to our friends, and probably cut the assembling and debug time down to 5 or 10 hours.<br><br>So Woz sold his HP calculator, and I sold my van, and we got 1,300 bucks together. And we paid a friend of ours who was a PC board layout person 1,300 bucks to do us a layout, and decided we'd sell the printed circuit board at twice what it would cost to build them, So that's what we did. And I saw dollar signs in front of my eyes.<br><br>But he had one catch, which was that he wanted them fully assembled, tested and ready to <a href="http://www.boraay.com/wearing-fake-bvlgari-necklaces-so-that-women-become-more-temperament-and-charm.html" target="_blank" style="text-decoration: none;">copy diva bulgari necklace</a> go, which is new to us. So we spent the next five days on the phone with distributors, and convinced the electronic parts distributors around here to give us about 10 thousand dollars worth of parts on thin air, just on enthusiasm.<br><br>So <a href="http://www.boraay.com/" target="_blank" style="text-decoration: none;">knock off bvlgari zero1 necklace</a> we got the parts and we built a100 computers, and we sold 50 of them for cash and in 29 days paid off the distributors. And that's how we got started. So we had 50 computers left over, well that meant we had to sell them.<br><br>A five year old kid who really understandsSo then we started worrying about marketing, worrying about distribution, got on the phone with the other computer stores around the country, and gradually the whole thing began to build momentum. And at that point of time, we had some feeling that we were onto something. But the feeling is so different than the experience of actually seeing it happen right now, it's entirely different.<br><br>And sometimes a lot of people ask, well did you know it was going to mushroom into this phenomenon? And you can say, yeah, you know, we planned it out, we had a lead on the piece of paper.<br><br>But its different then the experience of seeing 500 people working at the apple computer, Its very different than the experience of seeing a five year old kid who really understands what he's, the tool that he's got in front of him.<br><br>lot of passion for what you're doing, and it's totally true. And the reason is because it's so hard, that if you don't, any rational person would give up. It's really hard. And you have to do it over a sustained period of time. Jobs<br><br>4. Don't Sell CrapInterviewer: When you first got the job as CEO you got a call from Steve Jobs, and he offered you some advice?<br><br>Mark Parker: Well, he didn't call to offer me advice, but we had worked together on Nike Apple collaboration called Nike Plus, we took what Apple knows, what Nike knows, and brought new technology to the market.<br><br>Anyway, long story short, he said, hey, congratulations, that's great, you're going to do a great job. And I said well, do you have any advice? And he said No, no, you're doing great. And there is a pause and he goes, well I do have some advice.<br><br>Nike makes some of the best product in the world, I mean products that you lust after, absolutely beautiful stunning products. But you also make a lot of crap. He said, just get rid of the crappy stuff and focus on the good stuff. And then I expected a little pause and a laugh, but there was a pause but no laugh. And he was absolutely right.<br><br>5. Build A Great TeamSteve Jobs: The greatest people are self managing, they don't need to be managed. Once they know what to do, they will go <a href="http://www.boraay.com/" target="_blank" style="text-decoration: none;">copy bvlgari leather cord necklace</a> and figure <a href="http://www.boraay.com/category/bvlgari-necklace-white-gold-copy" target="_blank" style="text-decoration: none;">new bvlgari necklace fake</a> out how to do it, and they don't need to be managed at all. What they need is a common vision, and that's what leadership is.<br><br>What leadership is, is having a vision, being able to articulate that so the people around you can understand it, and getting a consensus on a common vision. We wanted people that were insanely great at what they did, but were not necessarily those seasoned professionals.<br><br>But who had on at the tips of their fingers, and in their passion, the latest understanding of where technology was, and what we can do with that technology, and who wanted to bring that to lots of people. So the neatest thing that happens is, when you get a core group of ten great people, it becomes self policing as to who they let into that group, so I consider the most important job of someone like myself is recruiting.<ul>

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